Egyptian New York-based Karim Rashid is Guest of Honor and Chair of the Committee for RUFA Contest 2nd edition. As one of the most influential contemporary industrial designers, Rashid meets RUFA students confronting themselves with the theme of the year: “How deep are your roots?”.

RUFA Contest, created by Emanuele Cappelli and promoted by RUFA Rome University of Fine Arts, is designed to be a time for exchange and cultural contamination between Italian and international creative communities. Art, cinema and design merge into twenty-five selected projects, and dance and music performances to portray the theme of the year from different perspectives. The Guest of Honor, a world-class artist, gives the twenty-five selected students a master class during the day of the event, and subsequently picks the winner in occasion of the award ceremony, an engaging dialogue with a national and international audience.

Being in Design.
Time. Human.

RUFA CONTEST KARIM RASHID
RUFA CONTEST KARIM RASHID
RUFA CONTEST KARIM RASHID
RUFA CONTEST KARIM RASHID
RUFA CONTEST KARIM RASHID
RUFA CONTEST KARIM RASHID
RUFA CONTEST KARIM RASHID
RUFA CONTEST KARIM RASHID
RUFA CONTEST KARIM RASHID
RUFA CONTEST KARIM RASHID
RUFA CONTEST KARIM RASHID
Idea and Creative Direction
Emanuele Cappelli
Event Direction
Mauro Stancati
Art Direction
Emanuele Cappelli
Social Media Strategy
A. Cappelli, M. Marcias, M. Pinto
Executive Design
A. Fiori, E. Gatti
Computer Animation
MBanga Studio
Web Development
Tommaso Biondo
Photography
F. Salvati, C. Giancamilli, A. Gatti
Sound Design
Federico Landini
Film
A. Capuccini, G. D'Amico

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