Egyptian New York-based Karim Rashid is Guest of Honor and Chair of the Committee for RUFA Contest 2nd edition. As one of the most influential contemporary industrial designers, Rashid meets RUFA students confronting themselves with the theme of the year: “How deep are your roots?”.
RUFA Contest, created by Emanuele Cappelli and promoted by RUFA Rome University of Fine Arts, is designed to be a time for exchange and cultural contamination between Italian and international creative communities. Art, cinema and design merge into twenty-five selected projects, and dance and music performances to portray the theme of the year from different perspectives. The Guest of Honor, a world-class artist, gives the twenty-five selected students a master class during the day of the event, and subsequently picks the winner in occasion of the award ceremony, an engaging dialogue with a national and international audience.
Origins are important to every person so, we decided to represent the concept of origins through bodies moving along with music. On stage, the dancers interpreted the overcoming of our inner barriers.
Being in Design.Time. Human.