In developing The Mall visual design and advertising campaign, we based the project on those elements that make the luxury outlet immediately distinguishable.

The Mall represents an exciting experience among the beauties from all over the world. Located in strategic areas in Italy, the Mall luxury outlets offer elegant settings and luxury products in the evocative contexts of Tuscany countryside and Italian Riviera, and creates a unique atmosphere of elegance and functionality.

All these elements have been redesigned into our project for The Mall. Through colors and styling, our concept captures an experience that will not be easlily forgotten.

Color and Style.
They can Shine.

Services
Art Direction
Copy Strategy
Exhibit Design
Storytelling
Kering Group The Mall
Kering Group The Mall
Kering Group The Mall
Kering Group The Mall
Kering Group The Mall
Creative Direction
Emanuele Cappelli
Art Direction
Andrea Fiori
Illustrations
Andrea Fiori
Exhibit Design
Emiliano Gatti
Social Media Strategy
Arianna Cappelli, Marta Marcias, Margherita Pinto
Film Director
Alain Parroni
Director of Photography
Girolamo Capuano
Film Management
Elisabetta Auriemma

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