For Integra Design, an architecture studio specializing in integrated projects ranging from interior design to exhibit design for large-scale events, we developed a Dynamic brand capable of expressing its design expertise, tailored approach, and ability to transform every space into an authentic experience. The project included brand identity definition, digital and social communication management, and website development, all within a bespoke positioning strategy.
The identity concept draws inspiration from the distinctive qualities of a gymnast: perception, space, and precision. Space is not an empty void to be filled, but a place of relationships and emotions. Precision guides every choice, from geometries to materials, down to the finest details, while the ability to break conventions creates a balanced tension between functionality and experience. An approach that results in a dynamic design, capable of evolving and adapting.
The visual system is built on a strongly typographic logotype, developed from the Söhne typeface, where the letter “I” becomes a distinctive and modular element. Alongside the sans serif, Matière is introduced as an accent typeface, adding a more expressive and contemporary dimension. The black-and-white palette reinforces a timeless and essential identity. The website translates these principles into a clear and immersive digital experience: a minimal interface that enhances projects, builds a fluid narrative, and places the relationship between space, content, and user at its core, extending the identity system into the digital realm.
Tailored architectures,
contemporary harmonies.
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