Our project for Morrow Sodali, the world’s largest independent governance & shareholder services firm, developed a Brand Design and Corporate Identity system. Its key factor is the logo construction: the matrix module based texture makes the logo look strong, yet delicate and elegant.
It was given the ambitious task of representing symmetry and balance, as well as movement and dynamism. The perfect alignment of the letters provides the logotype with a unique rhythm which results effective for both horizontal and vertical writing. Colors and typography are other key factors in Morrow Sodali identity development, contributing to transmitting company values such as independence, expertise and trust.
Beat and Measure.Unit.Being.