We curated the genesis of a dynamic Brand Identity for DAMA Book & Store. DAMA is a multifunctional space: a thorough selection of titles and an insightful interior design where refined design articles are displayed to offer the visitor a unique experience.
It is a place to live while flipping through books and sharing your passion for design. DAMA is much more than a bookshop: it’s an experience to live, a way of life to take away with you.
A Lifelong Experience. Multiply.
«Every experience brings forth ideas, visions, relationships. Culture is never a quite space. It develops over all fields, times, and dimensions. I think it's impossible to explain the deep meanings at the core of a project like this. We created a complex identity system in which colors, words, and textures are mixed up with the concept and space. The outcome is effective and embracing».
Emanuele Cappelli, CEO & Creative Director