To feed on one’s passions to feel alive. The concept of the RUFA – Rome University of Fine Arts advertising campaign for the academic year 2023-24 is Be Hungry, an exhortation to always be hungry for arts and culture, to hunger for opportunities.

The campaign was conceived for web, social and press distribution, and included an adaptation for each RUFA course. The strength of the concept is in the style of the photography and design, which works to create a perfect balance between image and copy, conveying an expressive tension that reinforces the gesture of bite. The result emphasises the authenticity of a solid academic approach, working in the present with an eye to the future.

Live voraciously on art.

Digital design
Motion graphic
Visual design
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Creative Direction
Emanuele Cappelli
Arianna Cappelli
Communication & External Relations
Fabio Zanino
Emanuele Cappelli, Andrea Fiori, Simone Pareti, Giulia Martino
Project Management
Lara Fanelli
Stefano Compagnucci
Photo Postproduction
Christian Rizzo