High Level is the concept of inspiration for the Visual Identity project of the new Academic Masters RUFA – Rome University of Fine Arts.

A concept that expresses energy, change and evolution. Yellow becomes a visual stimulus and an invitation to capture all the vitality in High Level Education.

The graphic project is contemporary and presents a sharpness of image obtained through the interaction between typographic characters and software that interpreted the didactic contents of the Master’s course, creating a circularity of movement. The result is aimed at art and design enthusiasts, eager to acquire greater professionalism through the Higher Education courses offered by RUFA.

The visual system has been declined to below the line and social and digital narration.

Energy and education.
Improving to improve.

Brand identity
Digital design
Editorial design
Motion graphic
Visual design
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Creative Direction
Emanuele Cappelli
Arianna Cappelli
Communication & External Relations
Fabio Zanino
Editorial Design
Emanuele Cappelli, Andrea Fiori, Paolo Buonaiuto
Motion Graphic
Simone Pareti
Project Management
Lara Fanelli