TernaCult aims to transmit, spread and make the different forms of culture usable and communicable. Culture is energy, it holds together and moves the history and destiny of humanity. The dynamic brand designed for TernaCult is enclosed and represented by a white space, which meets and interacts with culture.
A dynamic system that sees the logo inscribed in the white space come to life. The square thus defined contains in itself images, graphics, videos and any other visual element, creating a relationship between knowledge, people and culture.
The “Cult” lettering, whose curves and ligatures between the letters recall the flow of knowledge and culture, creating a rigorous and elegant gesture to express the most human characteristics of Terna’s initiative.
Transmitting the cult,
for the culture.