We designed the Transpotec Logitec 2026 fair stand for WAY, an Italian company that has been active in telematics, security, and fleet management since 1996. We transformed the Dynamic brand identity into an immersive, experiential, and relationship-driven space. ‘Casa WAY’. The project coincides with the company’s 30th anniversary, showcasing WAY’s ability to evolve alongside technology while maintaining a focus on people, innovation, and strategic vision.
At the heart of the project lies ‘One WAY’, an interactive and immersive tunnel that uses content, technology, and experimentation to guide visitors through the WAY universe. The booth offers an interactive experience where visual identity, architecture and communication converge to form a dynamic ecosystem. Visitors are guided through a presentation of GPS tracking services, fleet management, security systems, advanced IoT solutions and WAY4Web’s new AI agents via demo points, tech points and narrative surfaces.
The identity system applied to the space draws on the core elements of WAY’s dynamic brand: modularity, a striking colour palette and simple typography. When expanded across a large-scale environment, these elements emphasise the idea of a continuous connection between vehicles, data and people, effectively turning the booth into a physical extension of the brand.
One interactive experience.
One WAY.
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