Hong Kong – Italy. Designing as an endless journey

15 December 2025

#DynamicBrand

We were delighted to welcome a delegation of designers and architects from Hong Kong to our Turin headquarters at OGR Tech, where we held an event dedicated to exploring the future of design, identity and artificial intelligence.

During the discussion, Emanuele Cappelli and Fabio Zanino presented the Dynamic brand methodology as an ever-evolving process that integrates technology, culture, and vision. This methodology designs identities as living systems that are connected to people and contexts, rather than static ones. They promoted an open dialogue between East and West, tradition and innovation, and confirmed that design is currently a space for connection, responsibility, and global co-creation.

Thanks to Kylie Chow, Etain Ho, Magic Kwan, Stanley Kwok, Tat Lai Wong, William Yeung and Manfred Yuen for the enriching dialogue and exchange. The meeting ended with a symbolic exchange of books and sharing of visions, laying the foundations for future international collaborations. Because when design is guided by thought and not just technology, it becomes a common language capable of building the future.

Read the article on the World Design Organization (WDO) website to find out more.

A meeting promoted by the Hong Kong Design Centre e Hong Kong Designers Association, reinforced by their shared membership of the World Design Organization (WDO).

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