Designing identities from values is a winning formula. Literally.
We’re proud to announce that our Archivi Olivetti Dynamic brand has won Gold at the German Design Awards 2027, in the Excellent Communications Design – Brand Identity category. The Dynamic brand methodology transformed Olivetti’s values and cultural heritage into a living, adaptable identity system. Not just a visual language, but a system of behaviors that brings the brand’s DNA into the future. Because a strong identity doesn’t just represent values. It brings them to life. Read more.
The Archivi Olivetti identity was conceived as an open, dynamic, and generative system: a visual and narrative ecosystem designed to evolve over time and connect archives, research, culture, industry, and new generations. The brand interprets the Olivetti legacy not as static memory, but as a living, design-driven asset capable of generating new connections between design, technology, and contemporary culture. In terms of typography, it uses the OT L22 typeface, which was designed specifically for the Archive.
It is the fourth international recognition, following the ADI Compasso d’Oro International Award 2025, the German Brand Award 2026, and the World Brand Design Society Award 2025. The Stile Olivetti continues to project itself into the future. We can’t wait to celebrate with you all in January in Frankfurt at the Awards Ceremony!
