We took part – 8–10 May 2025 – at the 17th Edition of in EUROINVENT – European Exhibition of Creativity and Innovation in Iași, Romania, a space where ideas become action and creativity meets research. We’re honored to bring our vision to an international community of innovators and thinkers.
Representing Cappelli Identity Design, Fabio Zanino presented our unique approach to branding through the lens of the Dynamic brand methodology, a system that redefines identity as an evolving dialogue between people, space, and time. It stems from the idea that identity is never static, but a living system, enriched by diversity and relationship with others. It aims to create an authentic relationship between brand and people through the constant enhancement of the company or organization’s values and vision.
A brand is not a logo. It’s a living system, shaped by context, culture, and conversation. The Dynamic brand book is available in our shop.
Let’s shape the future of identity, together.
EUROINVENT 2025 is held with the support of National Research Authority – Romanian Ministry of Education and Research, under the aegis of International Federation of Inventors’ Associations – IFIA and World Invention Intellectual Property Associations – IIPA, organized by Romanian Inventors Forum, Europe Direct Iasi, Gheorghe Asachi Technical University of Iasi, Alexandru Ioan Cuza University of Iasi, in partnership with The Patent Invention Magazine.
Participation in the initiative thanks to the support of the Programma Regionale FESR Lazio 2021-27.
