We were invited by ArchiNet آركي نت for a Design Talk in the Middle East by Emanuele Cappelli on Brand Design and Dynamic brand methodology.
Through Dynamic brand, the architecture of communication is transformed into a circular pattern, in which at the center we see the visual identity system marry perfectly with corporate values.
Designing following the Dynamic brand methodology means bringing the role of the person back to the center of corporate communication, developing fluid and consistent communication across all communication media.
With subscribers from 40 countries, we had the opportunity to connect different worlds through design thanks to ArchiNet, which with more than 55 thousand architects and designers represents a reference on these fields in Arab countries. We thank WDO – World Design Organization, of which we are Members, for this global connection.
