Cappelli Identity Design returned to the Officine Grandi Riparazioni Torino to address, in a meeting with the OGR Tech Community, the issue of dynamic brand protection through dialogue with Bipart Law Firm, a law firm specialising in the enhancement and protection of intellectual property rights and art.

A discussion of visual identities and dynamic  Dynamic brand and the possibilities offered by NFTs. An exploration of contemporary visual identities born from the search for a new communicative methodology to restore the value of the present in the brand dialogue and the centrality of the concept of identity.

An area in which to explore the possibilities offered by NFTs, opening up new avenues for the protection of every dynamic aspect of brand recognition and uniqueness.

During the presentation, speakers included Emanuele Cappelli and Fabio Zanino for Cappelli Identity Design and Gilberto Cavagna of Gualdana Founder in Bipart Law Firm, a lawyer specialising in intellectual property law. 

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