The Olivetti style has enchanted the world with its distinctive features, and WeGil hosts a perfect representation of the Olivetti universe with the exhibition ‘The Story of Olivetti. Architecture, products, communication’. Emanuele Cappelli, Founder and Creative Director of Cappelli Identity Design, has signed projects to enhance and innovate the Olivetti brand and heritage through the Dynamic Brand methodology: from the Olivetti Design Contest to the creation of the OT L22 font inspired by the famous Lettera 22.

The event, which took place on 28th April 2023 at 6.30 pm at WeGil, Largo Ascianghi, 5 in Rome, was an opportunity to discover the contemporaneity and dynamism of these and other multidisciplinary projects, narrated by the author of the book “Dynamic Brand. The new methodology of brand communication“, published by Skira.

Among the participants were Gaetano di Tondo, President of Associazione Archivio Storico Olivetti, and Emanuele Cappelli.

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