Associazione Archivio Storico Olivetti collects, preserves, and promotes Olivetti’s huge archival heritage, thus retracing its history in full. The website and new brand identity of Archivio Storico Olivetti managed by the Association is an actual testimony of the design culture in Italy and abroad.

For this reason, the Associazione Archivio Storico Olivetti decided to renew its online presence by implementing a heritage marketing modernization project. The distinctive brand identity and renovated website presents Archivio Storico Olivetti in an unprecedented manner, featuring modern interactive paths and a contemporary language to introduce Olivetti’s priceless historical resources.

The enhanced user experience, offering reworked and optimized content, provides a more direct and impactful profile that exploits a contemporary communication style covering all digital aspects, from a simple word to a distinctive mark. The digital storytelling approach is characterized by a minimalistic and impactful style and a harmonic design and development model, an innovative visual identity that modernizes Olivetti’s style and history.

From the website to the interactive paths. The new inclusive and user-friendly web experience invites visitors to explore Olivetti’s world using the web platform as a museum. The first interactive path narrates the story and celebrates Lettera 22, the most iconic typewriter in the history of Made in Italy and the Italian design. Ideated by Giuseppe Beccio and designed by Marcello Nizzoli, this symbolic typewriter is exhibited in the MOMA of New York and in many museums worldwide. 

The digital visual identity design and the new user experience bring the visitor back in time with pictures, letterings, animations, and symbolic color palettes in line with Olivetti’s style. This narrative approach will lead to designing a path for each topic: the history of typewriters, designers over time, up to advertising campaigns, and the fundamental values belonging to the Company’s history. 

In line with the current communication strategy, this new and modern user experience for the community of the Associazione Archivio Storico Olivetti is an important step taken by Olivetti in its #StoriaDiInnovazione. The interactive paths provide a new dynamic way to showcase our honored fortune to preserve, protect, and share. Among these is Project OT L22, namely the design of a font inspired by the new version of Letter 22, to celebrate the 70th anniversary of its creation, started in 2020 and prosecuting this year.

Gaetano di Tondo, President of Associazione Archivio Storico Olivetti
VP, Head of Communication & External Relations in Olivetti


Olivetti’s History.
Future perspectives.

Art Direction
Copy Strategy
Website Development
Associazione Archivio Storico Olivetti
AASO identità digitale
Associazione Archivio Storico Olivetti presenza digitale
Associazione Archivio Storico Olivetti presenza digitale
Associazione Archivio Storico Olivetti presenza digitale
Creative Director
Emanuele Cappelli
Art Direction
Andrea Fiori
Project & Content Management
Massimiliano Napoli
Motion Graphic Design
Giulia Martino
Web Developer
Pasquale Ricciardi
Communication & External Relations
Fabio Zanino

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