Mondelliani is an Italian brand in the eyewear market for which we designed the new brand identity and website drawing inspiration from distinguishing features both in style and imagery of brand and products.
The concept started from the idea of the mirror, as a physical element for researching one’s best reflection and as a magical and playful object that has always been present in genre cinema, mythology, literature and international folklore.
From packaging to ATL and BTL communication, it is the explosion of sharp colours that inspired every joint decision we made to redesign the magic of such an elegant accessory that is always looking for its identity to stand out.
Yet I Exist!Isn’t It?
Services
Brand identity
Editorial design
Visual design
Creative Direction
Emanuele Cappelli
Design
Emanuele Cappelli, Andrea Fiori
