The Brand Design and Corporate Identity project developed for D’Ascenzi Pavimenti Italiani unites and harmonizes specific features of the company and its values: tradition, innovation and respect for the environment.
The concept recreates the balance between research, development, technology, and design which made D’Ascenzi business highly influential on both the national and the international market.
Tradition and Innovation.Possible.
Research, development, technology, and design.Always.
Brand Identity: Always Mix Design, Research, and Vision.
«Modular and chromatic elements so representative of D’Ascenzi tiles are therefore interpreted and applied to every aspect of the strategy, from the logo design to social media marketing. It's been a way to enhance traditions beside the modern world we live, and develop an innovative perspective that can fit with actual societies, common feelings, and customers' needs».