The Brand Design and Corporate Identity project developed for D’Ascenzi Pavimenti Italiani unites and harmonizes specific features of the company and its values: tradition, innovation and respect for the environment.

The concept recreates the balance between research, development, technology, and design which made D’Ascenzi business highly influential on both the national and the international market.

Tradition and Innovation.

Brand identity
Digital design
Positioning strategy
Visual design
+ More

Research, development, technology and design. Always.

D'Ascenzi Pavimenti Italiani – Brand Image
D'Ascenzi Pavimenti Italiani – Laptop View
D'Ascenzi Pavimenti Italiani – Digital Corporate Identity
D'Ascenzi Pavimenti Italiani – Logo Design
D'Ascenzi Pavimenti Italiani – Corporate Kit

Brand Identity: Always Mix Design, Research, and Vision.

«Modular and chromatic elements so representative of D’Ascenzi tiles are therefore interpreted and applied to every aspect of the strategy, from the logo design to social media marketing. It's been a way to enhance traditions beside the modern world we live, and develop an innovative perspective that can fit with actual societies, common feelings, and customers' needs».
Emanuele Cappelli

D'Ascenzi Pavimenti Italiani – Modern Catalog Magazine Mockup by Anthony Boyd Graphics
Creative Direction
Emanuele Cappelli
Visual & Editorial Design
Emanuele Cappelli, Andrea Fiori, Emiliano Gatti
Communication Strategy
Arianna Cappelli
Alessandra Giacomelli