The project for Open Day RUFA starts from a simple concept: all roads lead to RUFA – Rome University of Fine Arts.

In which point of their emotional and growth pathway are the students? Different beginnings of different lives all converging on the same place: RUFA. Regardless of the answers they can find, surely they are not alone. This is Life.

This is Life.
Narratives.

Services
Brand identity
Digital marketing
Events
Interaction design
Visual design
+ More

Our lives express who we are. Our lives express where we go. Our lives express what we believe in.​

Facial expression, body paintings, gestures, and everything our bodies can communicate about us narrates a story.

RUFA OPEN DAY
RUFA OPEN DAY
RUFA OPEN DAY
RUFA OPEN DAY
RUFA OPEN DAY
RUFA OPEN DAY
RUFA OPEN DAY

Being true. Being ourselves. Being who we are in connection with others.
Our pains and joys shared with the neighbor. That's Life.

Creative Direction
Emanuele Cappelli
Visual Design
Emanuele Cappelli
Copywriting
Alessandra Giacomelli
Communication Strategy
Arianna Cappelli
Photography
Stefano Compagnucci
Visual Post Production
Christian Rizzo
Motion Graphic
Pietro Ciccotti