Gruppo San Donato is the highest Italian private hospital network, with the greatest expertise in clinical activity and research. It counts 44 locations in Italy, populated by 5,361 doctors serving 4,7 million patients every year. Gruppo San Donato is powered in its integrated communication strategy planning that resulted in its leadership in the field of Wellness & Healthcare on social media, with more than 1,5 million Facebook fans and 30,000 Twitter followers.

The management of multichannel communication via social networks and the planning – analysis, objectives, set-up, funnel – and monitoring of Search Engine Marketing campaigns, display and remarketing campaigns obtained more than 40% saving of the marketing budget allocated.

A Strategy for Health.
The Right Sensibility.

Social media marketing
Creative Director
Emanuele Cappelli
Arianna Cappelli
Digital Strategy
Lucia Bracci
Emanuele Cappelli, Andrea Fiori
Motion Graphic
Giulia Martino
Lorenzo Iervolino
Project Management
Massimiliano Napoli

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