Expressing the idea of absolute truth in art, and condensing it. This is the concept we designed to develop the Brand Identity for ikono On Air Festival, a pioneering event promoted by ikonoTV.
The identity system we designed is of a generative kind: the interplay between forms and complementary colors establishes a visual story leading towards an emotional response. In the worldwide context of the first on air festival for international video art, the focus is the artwork itself, as the one and only source of truth.
Experience is Disrupted.Feel.