For the International Art Television Channel, we decided to talk about the absolute. We worked on the juxtaposition of truth and art by designing a generative identity system.
The designed software reads the artwork, samples the colour dominance and converts different backgrounds into their complementary colour, thus enhancing its feature and putting the piece of art at the centre of attention, as if it was the only source of truth.
In Arts.Beyond the Surface.
Services
Brand identity
Exhibit design
Motion graphic
Visual design
Creative Direction
Emanuele Cappelli
Art Direction
Francesco Di Muro
Visual Design
Andrea Fiori
Digital Strategy
Arianna Cappelli
Communication Strategy
Sara Prontera
Logo Animation
Emiliano Gatti
Web Development
Tommaso Biondo
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