Time does not flow only one way. It depends on you, on others, on what you are looking at. All together with 3TI Lab, we developed for Muza the challenging project of Brand Design and Corporate Identity for a museum of a new kind in Malta.

We designed a Generative Brand which interacts with visitors and changes under two variables: times of the day determine shades and colors, while the number of visitors recorded by NFC system modifies the light intensity of each logo letter. The logo itself is thus switched on/off based on actions and interest of the visitors.

A Moving Design.
It Talks.
It Lives.

MUZA National Museum of Fine Arts of Malta
MUZA National Museum of Fine Arts of Malta
MUZA National Museum of Fine Arts of Malta
MUZA National Museum of Fine Arts of Malta
MUZA National Museum of Fine Arts of Malta
MUZA National Museum of Fine Arts of Malta
MUZA National Museum of Fine Arts of Malta
MUZA National Museum of Fine Arts of Malta
MUZA National Museum of Fine Arts of Malta
MUZA National Museum of Fine Arts of Malta
MUZA National Museum of Fine Arts of Malta
Creative Direction
Emanuele Cappelli
Art Direction
Andrea Fiori
Wayfinding
Emiliano Gatti
Architecture
P. Rossi, A. Stella, V. Rompietti

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