We created the brand identity for the first edition of the Innovation Training Summit, the national B2B event dedicated to the training sector to foster the exchange of ideas and networking. In addition to the identity, we also took care of the digital communication strategy – website, social, adv, newsletter – the set-up and stage design with the methodology Dynamic brand.
The concept involves an overlay of two levels: institutional communication with official info and a second level with organically connected orange and white cells that move on a basic grid. At the typographic level, we chose OT L22 Variable to give a modern and distinctive look to the project.
Education.
Connections.
Future.
Services
Brand identity
Events
Motion graphic
Social media marketing
UX & UI design
Visual design
Creative Direction
Emanuele Cappelli
Strategy
Arianna Cappelli
Communication & External Relations
Fabio Zanino
Design
Emanuele Cappelli, Matilde Francia, Maria Jellyman, Lidia Matarazzo, Gianmario Palombo
Digital Strategy
Gabriele Colantuoni
Content
Noemi Danzi
Project Management
Domenico Casamassima, Paola Galdi
