The Corporate Identity concept we designed for MADdoll production company is based on a thorough analysis of its distinctive characteristics.

Thus, we highlighted the principles of integrity and respect MADdoll communicates uniquely and forthrightly. The doll, expression of the mad and playful reality she represents, is the very protagonist of our idea.

She plays with conventional means of communication and scatters them randomly. The result depicts MADdoll’s nature, where functionality and efficiency are presented fancifully and unconventionally.


Brand identity
Editorial design
+ More
Mad Doll TV Production

We just believe in a common, steady insanity.

Mad Doll – Business Card
Mad Doll TV Production
Creative Direction
Emanuele Cappelli
Emanuele Cappelli
Communication Strategy
Sara Prontera
Web Design
Alessandro Bigi
Stefano Bellucci Sessa