The Corporate Identity concept we designed for MADdoll production company is based on a thorough analysis of its distinctive characteristics.
Thus, we highlighted the principles of integrity and respect MADdoll communicates uniquely and forthrightly. The doll, expression of the mad and playful reality she represents, is the very protagonist of our idea.
She plays with conventional means of communication and scatters them randomly. The result depicts MADdoll’s nature, where functionality and efficiency are presented fancifully and unconventionally.