Olivetti is a historic brand of the Italian industrial scenery. Founded at the beginning of the 20th century, it became a world-class protagonist of research and innovation across many sectors, including Information Technologies.

Olivetti Design Contest began in 2015 from the will to promote such legacy, as well as the experimental nature and beauty that have always belonged to the Olivetti brand. The Contest engages students from national and international leading academies of arts and design in the creation of products that meet the great values of the Olivetti brand. It is on this basis that Cappelli Identity Design creates the visual identity of each of the four editions: the last edition in 2021, Type it now, focused on type design.

The egg is at the heart of the graphic communication, as the symbol of the perfect creation that a feather down makes ironic, revealing its concrete and physical origin. The Olivetti Design Contest’s egg also represents the birth of the designer of the future. The metaphor is even more apparent when put in the context of the other visual elements that vary each year based on the supply that students will be requested to design.

Natural Style of Creation.
It’s Design.

Art Direction
Editorial Design
Logo Design
Creative Director
Emanuele Cappelli

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