The new brand and corporate system designed for RUFA is part of a repositioning strategy to reflect effectively values, identity and level of excellence achieved by the Academy. The brand we designed for RUFA is a dynamic and interactive brand.

The concept of the project draws inspiration from the Academy daily life itself: a vibrant and multidisciplinary academic environment open to cultural exchange and contamination. The logo consists of two parts in continuous relation to each other: the institutional part with the RUFA lettering, and an interactive part whose lettering and shapes are constantly altered by external inputs.

The principles of dynamism and interactivity used for the initial concept are then applied to all the communication touchpoints designed for RUFA, in a motion of graphic and conceptual continuity.

People, Project, Talent.
That’s Value.

RUFA INTERACTIVE BRAND
RUFA INTERACTIVE BRAND
RUFA INTERACTIVE BRAND
RUFA INTERACTIVE BRAND
RUFA INTERACTIVE BRAND
RUFA INTERACTIVE BRAND
RUFA INTERACTIVE BRAND
RUFA INTERACTIVE BRAND
RUFA INTERACTIVE BRAND
RUFA INTERACTIVE BRAND
RUFA INTERACTIVE BRAND
RUFA INTERACTIVE BRAND
RUFA INTERACTIVE BRAND
RUFA INTERACTIVE BRAND
Creative Direction
Emanuele Cappelli
Art Direction
E. Cappelli, A. Fiori
Copywriting
Alessandra Giacomelli
Communication Strategy
Arianna Cappelli
Signage System
Emiliano Gatti
Digital Strategy
M.Marcias, D. Adamik, F. Lupinu
Digital Design
Martina Marabitti
Web Development
Tommaso Biondo
Photography
Christian Rizzo

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