TIM Foundation – Disleggo Campaign

The #disleggo 2018 campaign designed for Fondazione TIM consists of copy and visual elements in motion and continuous transformation, suitable for the idea of inclusion based on diversity.

The visual elements feature games of shifts and joints that represents the experience of reading difficulties of dyslexia. Instead, the copy create different messages for each relevant macro target: be kind, be thoughtful, be quick, be ready, be involved.