The Municipality of Venice needed all the museums of the romantic city to be connected through a tourist dedicated service and a recognisable and interchangeable visual language.
Vaporetto dell’Arte Canal Grande is the top travel service in Venice. We had a challenge: to design a strong visual impact Brand Identity able to engage with tourists through the language of art. We, therefore, designed a dynamic identity system where the protagonist was water. The water drop element draws a path in the heart of art, among Venetian colours and its artworks.
We achieved a result: a dynamic brand merging in itself the most iconic elements of Venice. Artworks, the colors of water, shades of gold become symbols recognisable worldwide.
In Its Veins.Mirrors of Arts.