Following the ADI Compasso d’Oro International Award and the World Brand Design Society Awards 2025, the Archivi Olivetti Dynamic brand project has received its third international recognition at the German Brand Award 2026 in the category Excellence in Brand Strategy and Creation – Corporate Brand.
Presented by the German Design Council, the award is one of the most prestigious international recognitions dedicated to branding and strategic identity design. The official award ceremony took place on June 25, 2026, during the German Brand Award 2026 Awards Show and the German Brand Convention at the Uber Eats Music Hall in Berlin.
The project, developed by our Dynamic brand design methodology for the Associazione Archivio Storico Olivetti, has the goal of creating a contemporary identity capable of preserving and projecting into the future the cultural, design, and human heritage of the Olivetti Style through the Dynamic brand methodology.
The Archivi Olivetti identity was conceived as an open, dynamic, and generative system: a visual and narrative ecosystem designed to evolve over time and engage with archives, research, culture, industry, and new generations. The brand interprets the Olivetti legacy not as static memory, but as a living and design-driven asset capable of generating new connections between design, technology, and contemporary culture. In terms of typography, it uses the OT L22 typeface, which was designed specifically for the Archive.
“Archivi Olivetti is a dynamic identity built on the dialogue between memory and the future, between cultural heritage and the contemporary world. This award represents significant recognition for a project that interprets identity as a living, constantly evolving system.”
– Emanuele Cappelli, Founder & Designer, Cappelli Identity Design
“The dynamic identity of Archivi Olivetti has enabled us to communicate the complexity and contemporary relevance of the Olivetti legacy through a language that is open to new generations, accessible, and contemporary.”
– Gaetano di Tondo, President, Associazione Archivio Storico Olivetti
The Olivetti Archives project continues its international journey, reaffirming its status as a prime example of how identity design can serve as a cultural, relational and strategic tool.
