Since its founding, in 1976, the logo has never changed. Today, between innovation and continuity, the new identity profile.
«Proud to have taken part in a historical change».
CIR logo has never changed since 1976, the year of the holding foundation. We are proud to have taken part in a historical and important change like this, and to have been able to tell in our way: a new synergy made of history and change.
«Addressing the first restyling of the CIR brand logo – a company that oversees various sectors as leaders – is a challenge that undermines the usual design phases.
Every choice of semantic, formal, and chromatic meaning must be well considered and managed, without ever losing sight of commercial and positioning aspects. In this case, it was a question of working on the identity and value aspects.
It was an important demonstration of trust by the holding company that allowed us to start a research aimed to the balancing between innovation and continuity.
The outcome is a dynamic, coherent, and always recognizable system».