Brand Identity is a discipline that involves different techniques and knowledge allowing you to establish a steady and coherent dialogue between brand and target.
The relationship between a company and its target occurs both consciously and unconsciously. Consumers choose one brand over another in relation to their imaginative maps as well as the values, positioning and affirmations that the brand represents.

The study of Brand Identity involves Strategy, Contents, Marketing, and Design. A new brand is born when every aspect of communication are covered. Always, a brand takes life when every part of it is recognized, understood, and narrate as a whole.