Brand identity definition.
Brand identity

Main fields of intervention concern: The genesis of a Brand. The restyling of the Brand Identity. The strengthening of Identity through its declination on various communication media. How does it works? Designing a Brand Identity means designing a tailor-made dress based on customer’s unique, specific, and irreproducible dimensions.It means understanding and establishing which clothes a […]

Main fields of intervention concern:

  • The genesis of a Brand.
  • The restyling of the Brand Identity.
  • The strengthening of Identity through its declination on various communication media.

How does it works?

Designing a Brand Identity means designing a tailor-made dress based on customer's unique, specific, and irreproducible dimensions.
It means understanding and establishing which clothes a brand can wear based on its operating circumstances.
The dress has to match with the personal identity of the "wearer". It has to embody all the features that make a person unique at all. Brand Identity is the means by which one's personality is enunciated and shouted to the world.

We design every Brand Identity through a fine listening technique: for each individual customer, we work on every aspect of the identity, starting with a smile and a handshake. Our operating criteria are simple: cleanliness, thoroughness, research, integration, attention to detail, knowledge of rules.

That's because you have to know the rules before breaking them, looking for impact, originality, and courage.