As part of Future Week Torino 2026, a session dedicated to the Dynamic brand method as a model for designing identities capable of adapting, evolving and building relationships over time. Drawing on the book Dynamic brand, Emanuele Cappelli will be in conversation with Paola Bellin and Fabio Zanino in a Reading Room curated by [e]Design Festival, which explores the brand as a living system, at the intersection of design, culture and innovation.
Thursday 28 May 2026 at 5.30 pm CEST
EDIT Torino – Sala Ipaconda – Primo piano, Piazza Teresa Noce, 15/A, 10155 Turin – Italy
Dynamic brand: designing an evolving identity
Speakers:
- Emanuele Cappelli, Designer & Founder – Cappelli Identity Design.
- Fabio Zanino, Head of Communication & External Relations – Cappelli Identity Design.
- Conduce Paola Bellin, Curator – [e]Design Festival Treviso.
The talk is part of the Reading Room project, a series of conversations dedicated to design culture, featuring designers, architects, entrepreneurs and academics. The project focuses on what it means to practise design today and is organised by [e]DesignFestival Treviso..
Now in its sixth year, the festival comprises exhibitions, talks and workshops that promote design-led innovation as a means of improving social, cultural, economic and environmental quality of life.
The event also serves as an occasion to commemorate the architect Luciano Setten, the founder and artistic director of [e]DesignFestival, who passed away in 2025. Born in Venaria Reale, he had close ties to Turin, where he spent his childhood and adolescence.
A Cappelli Identity Design talk – ADI Associazione per il Disegno Industriale and World Design Organization (WDO)® member – in collaboration with [e]DesignFestival Treviso e Barriera Design District.
