As part of Future Week Torino 2026, a session dedicated to the Dynamic brand method as a model for designing identities capable of adapting, evolving and building relationships over time. Drawing on the book Dynamic brand, Emanuele Cappelli engaged in a conversation with Paola Bellin and Fabio Zanino in a Reading Room curated by [e]Design Festival. They explored the concept of the brand as a living system at the intersection of design, culture, and innovation.
Thursday 28 May 2026 – 5.30 pm CEST
EDIT Torino – Sala Ipaconda, Piazza Teresa Noce, 15/A, Turin – Italy
Speakers:
- Emanuele Cappelli, Designer & Founder – Cappelli Identity Design.
- Fabio Zanino, Head of Communication & External Relations – Cappelli Identity Design.
- Paola Bellin, Curator – [e]Design Festival Treviso.
The talk is part of the Reading Room project, a series of conversations dedicated to design culture, featuring designers, architects, entrepreneurs and academics. The project focuses on what it means to practise design today and is organised by [e]DesignFestival Treviso.
Now in its sixth year, the festival comprises exhibitions, talks and workshops that promote design-led innovation as a means of improving social, cultural, economic and environmental quality of life.
The event also serves as an opportunity to honor the late architect Luciano Setten, founder and artistic director of [e]DesignFestival. Born in Venaria Reale, Setten had close ties to Turin, where he spent his childhood and adolescence.
A Cappelli Identity Design talk – ADI Associazione per il Disegno Industriale and World Design Organization (WDO)® member – in collaboration with [e]DesignFestival Treviso e Barriera Design District.
