Dynamic brand is a world’s new vision. Design is the thought around which this vision moves. Emanuele Cappelli, designer and founder of the Cappelli Identity Design studio, is the creator of this new approach to brand’s way of communication, which over the years has become the subject of study at numerous international Academies and Universities, and in 2022 became a monograph, published by Skira, entitled Dynamic Brand. The new methodology of brand communication and distributed worldwide.

On Saturday 28th May 2022 Emanuele Cappelli has been one of the speakers at The Future You edition of TEDx Modena at Teatro Storchi. An opportunity to talk about the future and once again bring people to the center of the brand narrative, thus removing them from the role of mere consumers.

Dynamic brand, as Betti Marenko, Reader in Design and Techno-Digital Futures Central Saint Martins, University of the Arts London, introduces in the book – is a wonderfully empowering design vision of what is possible when people are cultivated instead of profits. And human beings are seen as such, not as consumers, where relationships and not trends are valued.


Dynamic brand, continues in the preface Steven Heller, Co-Chair of MFA Designer as Author Department, New Programs Special Consultant to the President of the School of Visual Arts, Visual Columnist for New York Times Book Review – establishes a mindset that is a powerful combination of reality and perception. 

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