From 7 to 21 November, corporate culture is once again the protagonist throughout Italy and among the initiatives of the annual kermesse curated by MuseimpresaAssociazione Archivio Storico Olivetti contributes with many new projects dedicated to the Olivetti heritage.

As part of the Olivetti Readings project, on the occasion of Ivrea Italian Capital of Book 2022, we will participate by presenting the book Dynamic brand in which we will talk about the new working model applied to contemporary design and communication.

Designing through the Dynamic brand methodology means bringing the role of the person back to the center of corporate communication, developing a fluid and coherent communication on all communication media.

A book that recounts a study path of over 10 years through the projects developed and the many shared experiences.

On this occasion, the new version of the OT L22 Type Variable inspired by the Olivetti Lettera 22 typewriter is presented to the public on November 24, 2022 at 6.00 pm at Associazione Archivio Storico Olivetti’s headquarter in via Miniere 31, Ivrea – Italy.

OT L22 Variable AASO – 3
OT L22 Variable AASO – 6


Gaetano di Tondo, President of the Olivetti Historical Archive Association

Emanuele Cappelli, Founder & Creative Director of the Cappelli Identity Design studio – Professor of Dynamic Brand and Graphic Design

On the occasion of next Christmas, give and treat yourself to design by contributing to the cultural activities of the Associazione Archivio Storico Olivetti Olivetti

OT L22 Type can be purchased here.

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