Identity exists when there is diversity. Nobody can exist without the other: there is no shadow without the sun and vice versa. Between black and white colour, there’s a window through which we can see all the nuances of the world. People change as relationships change. Similarly, the relationship between people, consumers, and brands evolves.
This intrinsic and straightforward idea stands at the core of the Dynamic brand methodology, the key to our communication projects in Cappelli Identity Design. We will talk about where the passion for design comes from and how much identity and diversity contribute to define our approach to design and belonging.
A talk about experiences, case studies from the voice of Emanuele Cappelli, Designer & Founder of Cappelli Identity Design.