Italian Pavilion will be open for the entire duration of 72nd Cannes Film Festival from May 14 to May 25, 2019 as the venue dedicated to Italian cinema. The facility, which features more than 500 square meters, is the set of a sensory immersion into the alluring and contradictory state of human existence, where the insubstantial border between vices and virtues fades and turns into a subtle, imaginary dividing line which is only sensed.

An interactive installation unfolds in a dual path where light lines, laser, optical fibers, sounds and concealed images lead the visitors along their way. Paradise or Hell? We are in limbo. The grand finale is unpredictable.

The Border Line
between Vice and Virtue.

Services
Art Direction
Communication Plan
Copy Strategy
Editorial Design
Exhibit Design
Logo Design
Motion Graphic
Sound Design
Sounding
Storytelling
CANNES FILM FESTIVAL ITALIAN PAVILION
CANNES FILM FESTIVAL ITALIAN PAVILION
CANNES FILM FESTIVAL ITALIAN PAVILION
CANNES FILM FESTIVAL ITALIAN PAVILION
CANNES FILM FESTIVAL ITALIAN PAVILION
CANNES FILM FESTIVAL ITALIAN PAVILION
CANNES FILM FESTIVAL ITALIAN PAVILION

Keep going on. See ahead trying to change ideas and feelings about your past, your choices, and acts. Vices and virtues are equally blind to your will. At the end, they'll be there.

CANNES FILM FESTIVAL ITALIAN PAVILION
CANNES FILM FESTIVAL ITALIAN PAVILION
CANNES FILM FESTIVAL ITALIAN PAVILION
CANNES FILM FESTIVAL ITALIAN PAVILION
CANNES FILM FESTIVAL ITALIAN PAVILION
CANNES FILM FESTIVAL ITALIAN PAVILION
CANNES FILM FESTIVAL ITALIAN PAVILION
CANNES FILM FESTIVAL ITALIAN PAVILION
CANNES FILM FESTIVAL ITALIAN PAVILION
CANNES FILM FESTIVAL ITALIAN PAVILION
CANNES FILM FESTIVAL ITALIAN PAVILION
CANNES FILM FESTIVAL ITALIAN PAVILION
CANNES FILM FESTIVAL ITALIAN PAVILION
CANNES FILM FESTIVAL ITALIAN PAVILION
CANNES FILM FESTIVAL ITALIAN PAVILION
CANNES FILM FESTIVAL ITALIAN PAVILION
Creative Direction
Emanuele Cappelli
Executive Direction
Mauro Stancati
Sound Design
Federico Landini
Interaction Design
Max Dibitonto
Coreography
Claudia Rossi
Visual Design
Andrea Fiori
Motion Design
Giulia Martino
Project Management
Emiliano Gatti
Film History
Raffaele Simongini
Press Office
Marta Ruggieri
Strategy Communication
Arianna Cappelli
Photography
Christian Rizzo

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