The Guida all’Europrogettazione (Guide to Europlanning) is a free online digital tool, which enables users to find their way around the complex system of Community funds and European projects. Cappelli Identity Design focused on enhancing the user experience and on improving the communication of the guide’s contents in order to make them more accessible to users. This was the main objective in designing the new Guide website and the email marketing and social campaigns.
Usability, accessibility and information efficiency are the keywords behind the new digital communication. By focusing on improving the browsing experience through redesigning the UX/UI, the website restyling has seen some new graphic features and visual choices designed to deepen specific on-page content. With new focus sections and the “hot topics” function, which suggests the most frequently read topics to visitors, communication has become more streamlined, structured, and close to the needs of those working in the field of europlanning and, more generally, to anyone interested in the world of European planning.
The Digital Corporate Identity was redesigned in pastel shades to convey a sense of comfort and institutional elegance. While in designing social formats, colors are used to enable users to distinguish between different contents and to better direct people within the multitude of information in the Guide.
The basis of social communication is a content strategy that focuses on the value of the relationship between the users and the brand, and content exchange. Among the objectives is the expansion of the community in terms of quality and quantity. In the first year, the results achieved are positive in terms of duration and depth of consultation of the Guide.
The Guide to Europlanning involves Fondazione CRT, Fondazione Cariplo, Fondazione CRC, Fondazione Cassa di Risparmio di Trento e Rovereto, Fondazione Perugia, Fondazione Cariverona, Fondazione CR Firenze, Fondazione Cassa di Risparmio di Bolzano.
The project developed by Cappelli Identity Design has renewed the digital presence of the Guide to Europlanning by adding contemporaneity and new features to our user’s digital experience.
Stefania Coni, Project leader – Fondazione CRT
Europlanning.Today, much easier.