To mark the 100th anniversary of Federico Fellini’s birth, we were commissioned to portray part of his life in the Cinecittà studios. The significant collaboration with the Istituto Luce Cinecittà and the Elisabetta Catalano Archive resulted in an exciting exhibition.

Teatro1 allowed us to build 12–metre–high monoliths, to have white sheets coming down from the roof which were moved by passing visitors. This created a system of perspectives that, from every point of view of the exhibition, could hide and reveal the presence of other visitors.

The lights and sounds filled the atmosphere with suspense and it feels like being relieved of time.

An intense look.

Brand identity
Exhibit design
Motion graphic
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The whole idea of Ri-tratto Rosso revolves around the concept of time that does not come back; although, thanks to Fellini, time does come back. The focus of my research became restoring the dreamlike atmosphere of Fellini's visual sensibility through color and sound effects. I tried to imagine the best way to translate this same atmosphere so that everyone could understand it today. Therefore, I let the space do the talking and filled it with time.

Emanuele Cappelli

Art Direction
Emanuele Cappelli
Emanuele Cappelli, Aldo E. Ponis
Barbara Goretti
Texts & Iconographic Selection
Laura Cherubini, Raffaele Simongini
Visual & Exhibit Design
Emanuele Cappelli
Light Design
Mauro Stancati
Sound Design
Federico Landini
Video Editing
Giulia Martino
Production Manager
Emiliano Gatti
Arianna Cappelli
Digital Marketing
Amin Abu Islahi
Cinzia Capparelli