We were official partners of the Innovation Training Summit, the national B2B event dedicated to the training sector, organised by Ecosistema Formazione Italia. The Summit was held on 21 and 22 March at the Auditorium della Conciliazione in Rome and it was the first national event dedicated to those working in the world of training, with the aim of promoting the exchange of ideas and networking. Cappelli Identity Design, as Premium Sponsor of the Business Development area, organised three different activities dedicated to design, education and transformation.

A rich program of events on the theme of Dynamic brand.

Emanuele Cappelli, EFI Innovation Training summit

15-minute Keynote 
Thursday, March 21, 2024 3:00 pm, Main stage

Dynamic brand: how to communicate a brand today

An engaging experience with Emanuele Cappelli, Designer & Founder of Cappelli Identity Design, illustrated the Dynamic brand design and educational methodology, offering an innovative perspective on how to communicate a brand for business development. An opportunity to discover how Dynamic branding can transform business strategies and generate new growth opportunities.

45-minute Workshop
Friday, March 22, 2024, 11:30 a.m., Workshop Room, Chorus second floor

Dynamic brand: Design for People. An immersive workshop

Cappelli Identity Design conducted an intensive session on Dynamic brand methodology, focusing on the importance of people-oriented design. The workshop offered participants the opportunity to investigate and experience the transformative power of Dynamic branding. Through case studies, interactive exercises, and collective questions, participants dived deeper into the topic and gain practical skills to apply in their work context.


  • Paola Galdi, Education & Development Manager
  • Fabio Zanino, Head of Communication & External Relations

30-minute Business Development Panel
Friday, March 22, 2024, 2:45 pm, Speaker Room 2 Chorus second floor

Dynamic brand: Design, Education and Transformation. Brand becomes relationship

Cappelli Identity Design addressed the topic of business development by investigating the importance of the educational and transformational approach as a driver for business success. Through testimonials and international award-winning case studies, an in-depth view has been offered on business transformation through the people-oriented design perspective via the Dynamic brand methodology: it investigated how the co-design process can become not only a key factor in business creation, but also how the concept of “relational branding” can influence personnel selection strategies based on corporate values.


  • Introduces and moderates: Arianna Cappelli with Emanuele Cappelli, respectively, Head of Strategy & Client Director, Designer & Founder – Cappelli Identity Design.
  • Gaetano di Tondo, President – Olivetti Historical Archives Association, an entity that preserves and enhances Olivetti’s documentary and cultural legacy around the world.
  • Chiara Comastri, Public Speaking Coach, Psychologist & Founder – Psicodizione, a social cooperative that works throughout Italy to overcome stuttering through the innovative methodology she conceived.
  • Giorgia Pironi, Sales & Marketing and Marianna Cascone, Sales Manager TOP Clients & PA, Market Development – WAY, Where Are You?, a technology partner of excellence in Italy in the IoT sector, specialising in logistics 4.0 and the security of people, goods, and vehicles in motion.
Innovation Training Summit - Panel
Innovation Training Summit - Keynote
Innovation Training Summit - Keynote
Innovation Training Summit - Team
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