On Thursday, March 13, 2025 we made a stop at Talent Garden Genova‘s digital and technology training hub to talk about our design methodology called Dynamic brand. We presented to the TAG community the book Dynamic brand. The new methodology of brand communication, which explores the birth and evolution of the method applied to the firm’s projects.
Dynamic brand represents a new approach to communication that renews the concept of brand identity and elevates it to new social and cultural paradigms. Transformation and diversity are the key words to describe this adventure of method, experimentation and, above all, people. Because transformation and diversity are the basis of human evolution and design change. We shared the experience of Cappelli Identity Design with the aim of spreading an increasingly inclusive and contemporary approach to design.
We shared innovative ideas to create meaningful connections, both human and professional. With this event, we wanted to contribute to a positive change in the way design is conceived and practiced, promoting inspiring collaborations and opening new horizons in social relations.
