WAY is the leading IoT technology partner for 4.0 logistics and the safety of people, goods and vehicles in motion. Having doubled its turnover in the last three years to almost 20 million euros, this year it is also renewing its corporate identity as a further milestone to consolidate its market recognition among customers and partners.

New identity, same direction
The renewal of WAY’s corporate identity was designed by the Cappelli Identity Design team, which developed a creative concept based on Man 4.0 and WAY’s ability to accompany him towards efficient solutions for optimising work, safety and lifestyle through innovative technologies.
The new brand identity aims to represent and enhance the company’s expertise, solidity, reliability and entire set of values. In this way, WAY looks to the future, with contemporary visual languages, useful to better communicate today and tomorrow. The brand thus becomes a sign also through the new logo, which takes up the lines representing a new way forward and resonates with the acronym WAY – Where Are You?

WAY CEO Massimo Marchetti said: ‘We are very pleased with the new Brand Identity created by Cappelli Identity Design. This project has allowed us to renew our image in line with the objectives of our 2023-2025 industrial plan and to communicate the values that have guided us for over 20 years even more effectively to the market”.

“The new identity system was born from a co-design process through Cappelli Identity Design’s Dynamic brand methodology. We are happy to have created a visual language starting from the company’s values, which represents WAY’s solidity and ability to mark the path of technological evolution based on geolocation,” remarked Emanuele Cappelli, founder and creative director of Cappelli Identity Design.

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