Today Emanuele Cappelli, CEO & Creative Director of Cappelli Identity Design, took part in the roundtable dedicated to the themes of sustainability, advertising, branding and communication talking about Dynamic brand at the Big Impact Days.
Three days in Bologna, from 25 to 27 November 2021, where high-impact stories were told by the protagonists themselves. The initiative comes from the idea of BIG BO by Carisbo Foundation, the innovation hub in Bologna created by Fondazione Cassa di Risparmio di Bologna and Techgarage. The UN Agenda 2030 for Sustainable Development and the Paris Agreement set a global challenge that profoundly revises the paradigms of production, consumption, society and policies of all States.
The Sustainable Goals in Advertising roundtable, hosted by SkyTG24’s Valentina Clemente, explored how social sustainability plays a role in advertising, branding and communication projects.
As Emanuele Cappelli said, creativity can and must be sustainable in concrete, everyday actions. Cappelli Identity Design promotes as an example a social sustainability through the humanisation of processes and relationships. We believe that it’s important to share choices in the process with our Clients as well. This allows us to value direct and explicit contact and co-design. Companies demand a human approach, so nowadays agency interprets and translates a co-designed image, which dialogues with what we call Dynamic brand: the evolution of Brand Identity’s concept, dedicated to people in relation to space and time.
Joining Emanuele Cappelli on stage were Fiorenza Plinio, Global Head of Creative Excellence of Cannes Lions International Festival of Creativity, and Bruno Bertelli, Global CCO Publicis Worldwide.