Social Media Marketing is a set of activities aimed at promoting a company, a product, or a service on social platforms (such as Facebook, Instagram, Linkedin, etc.). Usually, a brand positioning strategy is built by focusing on the channels in which target audience or who may be interested in that brand is more available. The scheduling of content, the study of effective formats and texts, the tactics of post advertising, together with other control factors, help to build plans that are highly goal-oriented – such as, for example, increasing the fanbase or direct selling a product.
Is it more productive to convey information via text, video, images or infographics? This is one of the most frequently asked questions, and there is no clear answer. It is often the mix of those which leads the most effective strategy, based on the reference market and especially the audience. Because in the world of social media, communication is not only addressed to people, but also built with people and elaborated by people.

3.5B active social media users worldwide. 45% of total population.
Social Media Marketing always requires starting with data and always aiming for clear objectives.