Interaction Design definition.
Mainly, Interaction Design concerns the designing of interactions between people and technology. Successful interactive projects have simple, clear, and focused goals. Also, they own a complex organization aimed at the development of intuitive interfaces.
The interaction between user and product often involves different elements such as aesthetics, gestures, perspectives, sounds, environment, and so on. Each of these elements can involve even more specialized fields.

Cannes Film Festival, Italian Pavilion_
The Interactive Brand marks a new era of corporate identity. It’s built thanks to principles of involvement, playfulness, and new technologies.This system deepens the relationship between brand and people.