Digital Marketing definition.

Digital marketing is a discipline that tiles together a number of strategies required for the promotion of a brand, product, or service, through the digital medium.

Among the best known digital marketing strategies we can mention: SEO, that is the organic positioning of a site on search engines; and SEM, that is the positioning among the paid results within the search engine pages and display campaigns on advertising circuits, such as Google ADS.

Emirates Dubai – Tablet View
Emirates Dubai – Tablet View

Digital Marketing works in different, creative, and technical ways. So, it needs to be different, creative, and technical at the same time: designers, developers, copywriters, and strategists works together to build crossing plans into the market, aiming to get goals and growth for the customer.

Digital Marketing mainly includes some services such as:

  • Search Engine Marketing (SEM) to develop focused campaigns.
  • Search Engine Optimization (SEO) to enhance search engine ranking and brand awareness.
  • Social Media Management to plan and pushing up social channels.
  • Email Marketing to establish a direct relation with people, strengthening offer and service penetration.

What is the purpose of Digital Marketing?

The purposes of a Digital Marketing strategy are generally two: the Brand Awareness and the Lead Generation.

With Brand Awareness we intend to disseminate and make a brand known as much as possible.

With Lead Generation we want to establish a relationship with the user and make sure that he performs actions we ask to do, i.e. fill out a form or get into a newsletter, in order to motivate the purchase of a brand product or service.