Digital marketing is a discipline that tiles together a number of strategies required for the promotion of a brand, product, or service, through the digital medium.
Among the best known digital marketing strategies we can mention: SEO, that is the organic positioning of a site on search engines; and SEM, that is the positioning among the paid results within the search engine pages and display campaigns on advertising circuits, such as Google ADS.
Digital Marketing works in different, creative, and technical ways. So, it needs to be different, creative, and technical at the same time: designers, developers, copywriters, and strategists works together to build crossing plans into the market, aiming to get goals and growth for the customer.
Digital Marketing mainly includes some services such as:
- Search Engine Marketing (SEM) to develop focused campaigns.
- Search Engine Optimization (SEO) to enhance search engine ranking and brand awareness.
- Social Media Management to plan and pushing up social channels.
- Email Marketing to establish a direct relation with people, strengthening offer and service penetration.
What is the purpose of Digital Marketing?
The purposes of a Digital Marketing strategy are generally two: the Brand Awareness and the Lead Generation.
With Brand Awareness we intend to disseminate and make a brand known as much as possible.
With Lead Generation we want to establish a relationship with the user and make sure that he performs actions we ask to do, i.e. fill out a form or get into a newsletter, in order to motivate the purchase of a brand product or service.