Digital Marketing

Digital Marketing definition.

Digital marketing is a discipline that tiles together a number of strategies required for the promotion of a brand, product, or service, through the digital medium.

Among the best known digital marketing strategies we can mention: SEO, that is the organic positioning of a site on search engines; and SEM, that is the positioning among the paid results within the search engine pages and display campaigns on advertising circuits, such as Google ADS.

Emirates Dubai – Tablet View
Emirates Dubai – Tablet View

Digital Marketing works in different, creative, and technical ways. So, it needs to be different, creative, and technical at the same time: designers, developers, copywriters, and strategists works together to build crossing plans into the market, aiming to get goals and growth for the customer.

Digital Marketing mainly includes some services such as:

  • Search Engine Marketing (SEM) to develop focused campaigns.
  • Search Engine Optimization (SEO) to enhance search engine ranking and brand awareness.
  • Social Media Management to plan and pushing up social channels.
  • Email Marketing to establish a direct relation with people, strengthening offer and service penetration.

What is the purpose of Digital Marketing?

The purposes of a Digital Marketing strategy are generally two: the Brand Awareness and the Lead Generation.

With Brand Awareness we intend to disseminate and make a brand known as much as possible.

With Lead Generation we want to establish a relationship with the user and make sure that he performs actions we ask to do, i.e. fill out a form or get into a newsletter, in order to motivate the purchase of a brand product or service.

Related services
The positioning of a web page on search engines is the outcome of a specialized process made by technical as well as strategic components. It's not a one-off job, but continuous.
Activating a SEM strategy means implementing actions that bring results in terms of short as well as long term brand visibility. That is, organic and paid SEO+SEM strategies.
3.5B active social media users worldwide. 45% of total population.
Social Media Marketing always requires starting with data and always aiming for clear objectives.
Email marketing guarantees for each user the right content at the right time. So, customer trust rises significantly as well as reputation and business.
Influencers are nothing more than people who move other people to a decision. Purchases, Likes, Followers... influencers generate people actions towards a brand.
So, we say that a Funnel is a strategy aimed to turn a user in a customer, drive him from an imaginary unknown status to a tie-to-brand customer, and become a real "brand evangelist".
Related works
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